Most sales persons know how to present their products but not many know how to close a sale effectively. The fact is, prospects may listen or pretend to listen, but no prospect would be directly admitting, "I want to buy." By admitting those few words are like losing their pride for being sold. A professional salesperson knows how to detect buying signals from their interested prospects. Prospects would never admit they want to buy, even they have intention to purchase. A good salesperson can subtly assist buyers to purchase without buyers realising that they are being sold.
The above closing selling skill is like a man courting a woman. Woman is the prospect who has interest over a handsome man but she would never admit she likes him. If the man is an experience person, he would be able to sense the interest from the sweetness and attraction spoken by her. Love signals could be seen from her eyes and facial expression. Just like the prospective buyer who would never admit, "I want to buy", similarly the woman would never darn to tell him, "I like you." The courageous gentleman has to approach her with a sensational touch that she could not resist. If that magical moment could be created, the rest would be easy for both parties to agree upon. Tackling woman and selling are quite similar in nature.
Spoken by Pearl S. Buck, "The secret of joy in work is contained in one word - excellence. To know how to do something well is to enjoy it."
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