This sweet young lady agent who is afraid to work on cold calls asked; "How to be a successful salesperson?" In simple language I replied; "A successful salesperson is one who can make another person, be they friends or strangers, comfortable and likable with him/her at the first meeting". Unless she understands this statement, she would never be able to overcome cold calls.
She is afraid of cold calls and prospects out there are equally frightened to be cold called. She is afraid because she is seeing someone she doesn't know, and the prospects are scared too because they are meeting a stranger they haven't met before. The problem would be solved, if only she knows prospects are even more afraid and scarier than herself. What she has got to do is to build courage and confidence to speak her mind and heart to these prospects. If she could win their attention, earns their respects, and make them feel comfortable with her within the shortest time allows, I reckon she will be accepted as a friend. Doing business at this stage is much easier.
I built my courage and confidence on cold calling by befriending strangers who were on holidays at beaches. Is a bit uncomfortable at the beginning but I assure you, the fun and experiences you gain from mixing and talking with the crowds would definitely motivate you to sell later. If you are afraid to cold call, try the beaches for something different!
Food for thought - "Life is not about waiting for the storms to pass - it's about learning to dance in the rain".
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