Wednesday, May 06, 2009

Nobody taught us love in selling.

In my forty years of selling, the last twenty seven years was in insurance, no business thought the sales people the four simple letter LOVE. In selling, especially life insurance, the industry motivates the agents to be ambitious. They taught us to be goal orientated, they built team spirit, they made us focus on our work and they inspired us with cash. The goals and dreams made us work, from team playing we worked even harder by challenges, our focus on one career tends to forget the other part of lives and too much cash injected greed and pride on our glamour.

How I wish there are classes that show us the way to be patience, kind, sincere, not boastful nor proud, not rude and self seeking, not easily angered, no finger pointing of each other wrongs, have more tolerance to give willingly and unconditionally, have perseverance and be simple. One word for all these is LOVE.

If only all the life insurance agents in the world have the true love in heart, plus the motivation given by the industry, this world will be a beautiful place to live. Selling life insurance is selling love and care.

Specially to my fellow colleagues in the life insurance business - "Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around" - Leo Buscaglia. These are little gestures which are very practical in our selling. Please try!

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