Tuesday, August 10, 2010

The power of a pen.

Selling tips..

Most life insurance agents are very well dressed and groomed from top to bottom, spending much to look presentable and marketable on all sales calls. They don't even mind to invest heavily on expensive cars to capture the attention from their prospects and clients. Their watches, rings, handbags, shoes, clothing and laptops could cost a lot of money too. However most of them fail to notice their pens they used.

A pen might be a simple device to write but there are many types of pen available in the market. A ballpoint pen could be as cheap as a dollar or it might even cost a few hundred to a thousand, depending the brands and the quality of them. A good quality pen signifies strength, status, position, professionalism, knowledge, power, personality and commitment.

Whenever i conduct sales presentation, i always carried two pens with me. Both are good quality pens, 'Parker Pen' which are with me for more than twenty over years. One was given by a wise man who said this pen would give me luck. It is a fully gold plated ballpoint pen, though is 20 years old but is still shinning as new. I used this Parker Ballpoint to present and illustrate my sales. I never used my fingers to present sales to my clients because i think it's offensive and might be unpleasant to look at. The glittering of the Gold strikes the attention of my onlookers. On signing the proposals i have another Parker rollerball pen of heavy duty to let my clients to hold. This pen allows the clients to feel the sense of pride because they are about to commit to a full responsibility of insuring themselves. These two pens have helped me to win all my clients till today. I really cannot live without them.

Sometimes i wonder, if one could spend so much on putting all those expensive attires but unwilling to spend on one presentable pen. I can't imagine asking a client to sign with a one dollar ballpoint pen on his million dollars insurance. I hope this simple selling tip could enlighten all my fellow colleagues in the industry.

You have to believe this - Bulwer-Lytton: Quotes: "The pen is mightier than the sword."

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