Judge the expression for the truth.

This can happen to anyone of us. You pick the choices of your favorite dresses or shirts from a departmental store. Without considering, you rush to the fitting room to try those clothing. They fit well and you are extremely happy with the products. The next step is to ask for the prices from the attending sales promoter who is too willing to assist. With a broad smile, she tells you the exact cost on those ranges you have picked. To your surprise, the pricing is beyond your budget and you could feel the pinch in your pocket. Now! What are you going to do? You are caught in a dilemma of whether you should buy or not. While you are pondering, the sales promoter is waiting for your call.

These are the likely reaction for all purchasers, including myself...

1. Give false excuses. Like..colour isn't suitable, not my taste, quality is poor or design is bad. In actual fact, these are not the real reasons. The real reason is, can't afford to buy and is difficult to devolve because of pride and ego.

2. Not to loose pride and self-esteem, bite the bullet and buy with the pain in heart.

3. Without shame, tell honestly can't afford to buy.

A good salesperson can understand the psychological buying emotion of a buyer. The truth can be observed from the buyer's expression and vocal as buying signals. Any excuses can be shown with a timid eye and the tune of words tend to be lower. A sale is normally ended with a shinning eye and a positive voice. With a lot of practices and observation, you can almost know the feeling of your potential buyers. Selling is an art.

Food for thought - "You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything" Author: Curtis Carlson.